Great communication and results. If you are experiencing growth stalls and can't figure out why, I highly recommend Dave and his team. They will figure it out.
Senior Manager, Ebay
Dave is an expert in his field. He brings with him a powerful toolkit that surfaced findings that allowed us to clearly identify bottlenecks in our growth. With his guidance, we doubled conversions within 2 weeks.
Are any of the following statements true?
You have a proven high-ticket offer, but you haven’t been able to generate predictable ROI from cold traffic like Facebook or other PPC ads.
You have tried to put a funnel strategy together yourself and it’s not converting!
You have hired freelancers to help with marketing, which has been a waste of both time and money with still no results.
You want a marketing system where you know for sure that when you put $1 in, you’ll get $2, $4, $8 or more back out consistently.
"We've seen the results...Dave's been great to work with. He's very knowledgeable but is able to explain his ideas in a way we can understand them. We've seen the results of working with him for three months and will hopefully continue to see results in the months to come. His responsiveness and professionalism are great- he dove right in to get the work started. Would highly recommend!"
Operations Manager, Humintell
"Conversion Diagnostics was fantastic. Their approach went well beyond the pump and dump methods of the other vendors we evaluated and really dug into our target customers. Their recommendations for our landing pages started by first understanding deeply our value proposition and helped shift the VP to align with the opportunities and limits in driving our funnel by target and channel. Timely and patient with our newness to this space, Conversion Diagnostics filled in the gaps in our knowledge with professionalism and a goal of making us long term customers. They were a joy to work with. Sensitive to budget and time constraints, their suggestions and work product took into account our desire to start with small experiments rather than trying to boil the ocean. Truly a delight to work with."
Dr. John Feland
CEO Argus Insights
Meet the Team
We’ve developed proven to convert, high-ticket funnel and marketing systems for coaches and course creators for over 18 years.
CEO/Head of Strategy & Copy
Dave has been building proven to convert high-ticket funnels and marketing systems prior to Click Funnels even being a thing. He brings his creativity and unique perspective to every project and knows how to scale businesses with predictable results.
COO/Head of Project Management
Lisa has had a wealth of experience in managing tech teams, development, and projects. She has owned companies for over 10 years until a recent acquisition and has vast experience in all stages of starting, scaling, and growing a company.
Head of Tech & Integrations
Juan is tech-savvy being able to build complex funnels along with implementing and managing a number of various and complex technical integrations including CMS, CRM, email clients, Zapier, & payment processing to name a few.
Head of Design
Sundee is a creative designer who has a passion for moving ideas from vision to reality. With over 8 years of experience, her strengths lie in web and graphics design, but she also has a strong feel for user experience throughout the funnel process.
We have worked with and consulted for hundreds of companies including upper
management at Ebay.
A private venture capital firm uses Conversion Diagnostics as a partner to develop
funnel strategies designed to close large investors for their own and client
We developed a funnel for Beachbody’s #1 selling fitness celebrity designed to
sell a high ticket membership and exclusive experiences.
An enterprise-level digital marketing agency who was just named to Deloitte’s
500 fastest growing tech companies and whose clients are Fortune 100
companies who pay them 6-7 million dollars per year and up to manage their
marketing accounts uses us as a white label funnel strategist for their client
Check out some of our recent results...
Client Case Study #1
Paid Traffic to a High Priced Course
The challenge was selling a high priced course ($10,000) strictly online with no human sales touch. Sequencing of the funnel is critical because if you don’t build enough trust and credibility while at the same time overcoming all objections and hesitations along the process, you won’t be able to sell online. This is true of any product or service, but there is obviously way more to overcome for a $10,000 investment.
The solution was to drive people from a video ad that provided value in advance. This made the prospect aware of the company/brand. The next step was to offer a free webinar training that lasted 90 minutes. The hook was incredible on this lead magnet so we had a high conversion rate. The offer at the end of the webinar was a $60 course that dripped on them for 10 days.
At the end of the 10 day tripwire course, we gave them another 90 minute advanced training webinar where at the end, we pitched the $10,000 course. We didn’t allow them to buy the course right away, they had to apply and deposit $500. If they were not a fit, we refunded the $500. If they were accepted into the program, they had to pay the additional $9,500.
After testing on some smaller ad budgets and optimizing, we finally had a smooth initial process. The first month of full ad spend had these results:
5,714 visits/clicks (CPC $7 on a $40,000 ad spend)
2,215 leads (38.76% opt in rate)
169 sales (7.6% of leads). 162 @ $60 and 7 @ $10,000 (4.14% of the tripwire bought the 10K course)
Client Case Study #2
Email Campaign to Re-Optin for a SaaS
A SaaS based business wanted to breathe new life into a dead segment of their email list. After much testing to find out areas of interest, we created a new funnel and offer.
The goal was to get current subscribers to re-optin to the new offer and then go through the funnel process that we set up. Most continue banging their email list with the same offer (s) expecting them to suddenly take action.
Developing return paths like this are critical. They allow us to turn old leads who never bought into paying customers, while further segmenting current customers and getting them to buy more often which increases lifetime value.
501 re-optins on 969 clicks (51.7% conversion rate)
$20,849 total new revenue in 3 weeks
$41.61 revenue per re-optin
Client Case Study #3
Lift Conversions for a Membership Site
This case study focuses on lifting conversions of a membership site from free trial through to paid subscriptions.
However, the key aspect was knowing the ideal customer avatar on a deep emotional level and matching the messaging, copy & content to their needs.
While doing our market research and surveying many of the customers that have been with the company for months, we learned that these are real enthusiasts for the service who have a need to feel important. They have a need to get information first before it’s available to the general public. That was the strong emotional pull.
With that in mind, we made significant changes to the landing page with the goal of getting a better conversion result on initial free trial opt ins. Then, we optimized the funnel further to increase free trials to paid subscriptions.
Initial opt in conversions to a free trial were 7.72% before we started optimization. Our first variation increased that to 9.13%, which was a 18.26% increase. In our 2nd round of testing, we increased conversions on step 1 from 9.13% to 12.70% which is a 39.09% lift. Total lift was 64.5% (from 7.72% to 12.70%)
Increased conversions on free trials to paid subs 25.33%
Increase revenue 106.25% in 25 days with $0 additional ad spend
Client Case Study #4
Increase Leads for Courses & Coaching
The problem was this company had current traffic that was bouncing off the site everyday WITHOUT taking any action.
We quickly determined that this was an offer problem. The lead magnet they were using to acquire opt-ins wasn't something their market particularly wanted.
However, as we dug into their core product offering, we came across an interactive test buried in the middle of it. We splintered this off and made it a lead magnet. This allowed us to capture opt-ins at an incredible rate. In fact, it took us only 3 months to match the amount of email subscribers on their list that previously took them 4 years to acquire.
More importantly, leading with content that got the prospect excited and seamlessly moved them through to the core offering in a more logical way increased sales and revenue on the back end.
Getting the right offer and funnel sequencing is crucial to optimizing.
233.5% increase in subscribers (1,044 to 3,481 = 2,437 added)
We doubled their original list in 3 months and went over triple within 7 months
Increased last quarter revenues 78% over previous period
More Client Results...
Dave is hands down the best marketer, THE BEST. He knows what he is doing, and he is responsive and hard working. He is very smart, and very good to work with. HE IS GREAT, and I strongly recommend him
Pro Forex Trader
Dave has been extremely professional and knowledgeable from the beginning. He has taken the time to understand my business, asks a lot of good questions, and follows through on objectives.
CEO, j.David Group
5 Stars Is Not Enough!!! Dave Arena is a professional and passionate Conversion Expert. He asks tough questions but as a true trusted adviser looking out for the best interests of his clients and most importantly he is not afraid to roll up his sleeves and get it done right the first time around. Excellent communication, valuable and strategic feedback. I highly recommend Dave as a Conversion Expert.
SEO Master Team
Dave helped me get my site working to now having a tight 30 day email funnel with free content and offers of the product interspersed in the auto-responder sequence. They also helped with getting the message consistent across the whole funnel as well as coming up with some great new ways of making the content more enticing. 100% reliable and great advice too, a winning combination, l recommend highly.
Dave was great to work with and delivered what we needed. We had tried different marketing tactics both in-house and outsourced with very little results until Dave and his team came along.
COO, Senior Real Estate Institute
This company provided wonderful service. They were always professional, provided timely updates, were flexible in meeting with us and provided good advice on overall marketing strategy.
Dave has been instrumental in providing great copy for our site while bringing lots of experience from other membership sites. We will work with Dave again.
Joe Hachem Poker Academy
Dave was a pleasure to work with. He created a fool-proof strategy and plan for us to follow from start to finish. Looking forward to working with him again!
If you choose not to decide, you still have made a choice...
After having helped countless coaches and course creators sell their high ticket offers,
we found this common trend with just about all of them.
There is just too much to do and you don't have the time or the expertise to do
There comes a time when you have to say enough is enough, throw your hands in the
air and seek out professionals to handle it the right way.
You need to find a team who knows exactly what they are doing. A team of specialists
with a proven track record who can provide marketing systems that allow you to scale
to that next level and compete with the best of the best in your space.
You have found that team, let us become your Chief Marketing Officers!